Definition
What-if scenario
A deterministic simulation of a price, pour-size, or recipe-cost change that returns weekly, monthly, and annual margin impact at stated volume assumptions.
Worked example
Raise a $12 cocktail to $13; recipe cost $2.40; 80 sold/week. Extra gross profit ≈ $80/week if volume holds, about $4,160/year before considering any demand drop. ExactPour states the flat-volume assumption explicitly so you do not confuse a calculator with a demand forecast. Run a second scenario that cuts pour size by 0.25 oz instead of raising price and compare the two margin paths in the same meeting.
When operators use this
Run a what-if when a supplier increase hits a well brand or when a drink sits above pour cost band. Hold volume flat and say so. Compare a $1 price move to a 0.25 oz pour cut in the same meeting. calculators hosts the public calculators. Reprint only after you pick a path.
Common mistakes
Treating the annualized dollar as a forecast, or assuming guests will not notice a price change, turns a calculator into a wish. ExactPour scenarios do not invent demand elasticity. Watch real sell-through after the change before you call the path a win.
How ExactPour handles it
ExactPour scenarios hold sales volume flat and say so. They use current recipe cost and your stated volume to show weekly/monthly/annual impact, useful for menu meetings without inventing elasticity. Pair the output with live pour-cost bands so you see whether the new price lands inside your target range before you reprint menus.
Qualification
ExactPour scenarios hold sales volume flat and say so; they do not invent demand elasticity. Treat the dollar impact as an upper bound until you observe real sell-through after the change.